Data-Driven DOOH™

ACCRETIVE MEDIA

Accretive Media is the premier Digital Out-of-Home (DOOH) solution for brands and agencies that want to make a real impact with consumers in the real world. Advertising can be simple, if we let it be.  DOOH connects brands to consumers on their terms, where they spend the majority of their time.

With screens in nearly 100K venues across the United States, Accretive Media delivers first-of-its-kind addressability and accountability to the DOOH space, creating new and unique opportunities for brands to engage high value consumers within this proven, high value format.

Philosophy

Today’s digital and traditional advertising struggles to truly connect with consumers. In an overly complicated advertising ecosystem, media providers either cast too wide a net or are way too intrusive, turning off consumers. Accretive Media’s Data-Driven DOOH™ balances intelligent targeting with mainstream appeal, leveraging rich deterministic information to make outdoor messages impactful, targeted, and real.

Philosophy

Today’s digital and traditional advertising struggles to truly connect with consumers. In an overly complicated advertising ecosystem, media providers either cast too wide a net or are way too intrusive, turning off consumers. Accretive Media’s Data-Driven DOOH™ balances intelligent targeting with mainstream appeal, leveraging rich deterministic information to make outdoor messages impactful, targeted, and real.

I-SEA Methodology

The key to Accretive Media’s solution is its proprietary I-SEA methodology, a systematic approach to delivering Data-Driven DOOH™ to consumers on their terms. I-SEA represents:

Intelligence (Accretive Data Lake)

The richest consumer data platform in DOOH, combining people-based consumer profiles with geotemporal mobile information

Strategy (Accretive Think)

Informed by an unprecedented view of consumers, Accretive builds custom brand strategies to most effectively reach and engage targeted audiences

Execution (Accretive Platform)

Deliver highly influential programmatic DOOH campaigns that win hearts, minds, and actions of your desired audience

Analytics (Accretive Outcomes)

Measure efficacy of campaigns on real business outcomes; recycle key learnings into Accretive Data Lake to refine future campaigns

The Network

Accretive Media has assembled a network of the most valuable screens in the United States. All screens are located at high traffic and dwell time venues including: ATMs, Bus Shelters, Airports, Casual Dining, Billboards, Bars, Financial Services, Child Care, Office Buildings, Gyms, Doctor’s Offices, Malls, Retail, Subways, Taxis, Train Stations and more.

Founder's Note

When we were building the Accretive Media concept, our goal was simple and our mission was clear.

Use the latest in artificial intelligence to build a disruptive technology platform that leverages machine-learning principles borrowed from leading SaaS software providers that are underpinned by blockchain technology to create a transformative cloud-based engine where thought leaders and innovators can converge upon the notion that augmented and virtual reality can create a better future for advertisers.

Just kidding.  How ridiculous does that sound?  But every single one of those buzzwords are used in one way or another in one startup or another.  While our platform is highly complex, we have a very different approach and goal.

Out-of-home is great, it’s a high reach and high impact medium.  The screens are big and bright and beautiful. You don’t have to deal with fraud, viewability, or ad blockers.  It’s a timeless, futureproof way to advertise.  The problem is, the targeting and measurement in out-of-home is NOT GOOD.  That is…up until now.  Accretive Media offers brands the best targeting and measurement in out-of-home, period.  And you’ll never need to deal with fraud or viewability issues.  Let us prove it to you. 

Much better, right?  Once you eliminate the gimmicks, the jargon, and the nonsense, advertising becomes straight forward.  It’s about connection, it’s about consumers.  I’ve spent the last 12 years helping brands win by connecting them with the targeted consumers they care about using digital media.  And this is the evolution of that work.

Welcome to Accretive Media.  We are very excited to help you.  

Cheers,

Craig Benner

About Craig

Craig Benner is the Founder and Chief Executive Officer of Accretive Media, a programmatic digital out-of-home advertising platform that empowers brands to become a part of consumers’ everyday lives. Throughout his career, Craig has worked relentlessly to help brands achieve their objectives through addressable and accountable digital media.

In his most recent role at Viant, Inc. as Senior Vice President, US Sales, Craig led all sales operations across 8 U.S. offices. He was an integral part of the executive team that transformed Specific Media, Myspace, Vindico, and Xumo into Viant, which was subsequently acquired by Time Inc. in 2016. His team managed hundreds of millions of dollars of ad spend and brought to market several new and innovative advertising technologies.

Craig has been featured in several publications including MediaPost, MarTech Advisor, and The MakeGood and has spoken for organizations including iMediaConnection, JD Power, DFWIMA and ThinkLA. An avid tennis player and foodie, Craig also contributes to several philanthropic organizations including the Scleroderma Foundation, Alzheimer’s Association, and StandUp2Cancer.

Craig holds a Bachelor of Science in Business Administration from the University of Southern California and lives in Manhattan Beach, California with his wife and two children.

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