Brands to a consumer; like moths to a flame

Brands to a consumer; like moths to a flame

Several years ago, I was at a conference and saw a cartoon that perfectly summed up one of the problems we are facing in advertising today. It showed one man shouting at another with the caption of “if I talked to you the way advertisers talk to you, you’d punch me in the face.” Sure, it was dramatic, but that was the point. Over the past 12 years, my life’s work has been devoted to connecting brands with consumers. Over the past 6 months, I’ve been rethinking that relationship. I’ve been pouring over research, both advertising-related but also around cognitive behavior, buyer psychology, how belief systems and social norms drive decision making – essentially all facets of human behavior and brand interaction. It’s fascinating and highly complex. And it all led me to one core thesis. The brands that integrate themselves into the lives of consumers win. The brands that talk at consumers lose.

This is what ultimately led me to create Accretive Media.

The definition of Accretive is ‘the increase in size and/or value by gradual external addition.’ This is what we do. We are trying to blur the lines between the digital and physical worlds to empower brands to become a part of consumers’ daily lives. With our unique programmatic DOOH advertising platform, we organically and authentically pull brands into a consumers’ experience, not the other way around. This is what builds powerful connections. And this is what will be accretive to your business and help your brand win.

We set out to make DOOH as addressable and accountable as any other digital format. Now that we’ve done it, we want you to benefit from it.

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